The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in control of running the marketing department and liaising with marketing project managers, sure, but what are the other CMO responsibilities which are essential to understanding the function?
Put simply, the chief marketing officer of a company has the primary responsibility of driving income by increasing sales by marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to ascertain company-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals by way of a range of marketing functions and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand name development, sales management, product, distribution management, and buyer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a few totally different hats. They must have a particular set of skills or traits to lead the company’s brand management and marketing activities in a way that ends in growth. These are a number of of a very powerful responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky points of being a CMO is that some marketing activities can be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive development is a particularly essential responsibility.
Marketing expert: While the CMO doesn’t often get their arms dirty with the granular tasks of the marketing staff, they still need to be an expert in all things marketing. The CMO is ultimately chargeable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Buyer champion: The CMO can also be responsible for serving because the customer champion in chief, ensuring that each one marketing activities serve to create brand loyalty and make sure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is answerable for leading the creative side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring modern marketing concepts that will help entice and retain more prospects and lead back to increased sales growth.