This is a very powerful ability of any CEO: to spark a will to achieve the not possible and a deep perception that the collective energy of the staff leads to limitless creativity and innovation.
Why is that so crucial? When somebody believes, deep down, that what they’re making an attempt to do is achievable, they will continue to go after it even once they meet with failure, roadblocks, naysayers. They will push on, pick themselves up, and get more inventive, more resourceful, more determined to make it happen. It’s the idea that they can that drives them to produce the perfect work of their life.
So yes, «start with why,» run the projections and get everybody pointed in the same direction, but just sharing the why and the projection graphs without deeply communicating the «we will!» won’t get folks by the valleys of innovation. They’ll sit in these valleys, half-heartedly attempting, thinking they gave it a great shot. It was a big vision, a tall mountain to climb.
The CEO must be able to encourage their workforce to imagine of their own abilities. They’ll do what they haven’t carried out yet. They will create something never created before. They can find a way to do what they did last 12 months twice as fast and at half the price.
The CEO is a coach. Removing limiting beliefs. Leading individuals to recognize their own power. Encouraging personal responsibility. Translating a sense of hope, that you may fall, fall and fall again and still make it. Because you can.
And one of the best way for the CEO to turn out to be a coach is to have one. I’m not talking a couple of coach who helps you communicate better, be more productive, turn into a more likable leader. I’m talking about a coach who helps you get past your own BS and believe in something greater. Imagine that what you don’t see nonetheless exists. That 1+1 doesn’t always equal 2. That there’s a magic when people come together with a shared energetic direction, and it works in our favor once we align the mission of our company the energy and perception of our people. This is when miracles can happen, 10x progress after we projected 2x. And in the event you can faucet into the energy of I CAN, even just a little bit, you possibly can motivate others to achieve past what they thought they might ever achieve. Period.
he most profitable CEOs and senior leaders rely on something more than what they know. They’re willing and open to exploring something larger, and as soon as they do, they start to understand that in business, the collective energy of the company as an entire is their strongest asset. While you move to a whole new level of belief, the game shifts, and that’s when 1+1 = 10.
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